Dubai Airport Free Zone
3rd East Wing, 4th Floor
Dubai 54620

The Value proposition

  • plan

    ArabJet will be a Dubai-based airline with its headquarters located in Dubai Airport Free Zone. ArabJet Airlines will be registered as a UAE, Dubai based, scheduled carrier offering a ‘solely premium class’ service focused on the intra-Middle East market, targeting the high-yield business class segment.

     

    ArabJet will follow a strategic growth plan (at a pace of two leased aircrafts per year from 2009 with potential market base of 500,000 passengers per year) designed to capitalize on competitive strengths and market opportunities. Key markets will include: Dubai, and Saudi Arabia as first Phase.

    • THE Company

      ArabJet Airlines will operate as a standalone company under the parent ArabJet Holdings (formally registered in September 2005) structure against a family of ArabJet/or ‘AJ’ related business interests. The core First Phase focus is on ArabJet Holdings and ArabJet Airlines as the key entities, with plans to add ArabJet Holidays and ArabJet Limousine services in Year Two and Three. ArabJet’s value proposition and business model strategically targets an enormous growth in demand for quality air travel within the ME market. ArabJet will target an underserviced yet high-yield premium class market segment through its unique focused product and efficient operations. In addition, ArabJet will offer its passengers a regionally unmatched customer experience by providing them with seamless total travel services. Based on a business model of lower operating costs, ArabJet Airlines will offer competitive fares, penetrating the market whilst maintaining strong profitability.

    • The airline

      ArabJet will be a Dubai-based airline with its headquarters located in Dubai Airport Free Zone. ArabJet Airlines will be registered as a UAE, Dubai based, scheduled carrier offering a ‘solely premium class’ service focused on the intra-Middle East market, targeting the high-yield business class segment. ArabJet will follow a strategic growth plan (at a pace of two leased aircrafts per year from December 2006 with potential market base of 500,000 passengers per year) designed to capitalize on competitive strengths and market opportunities. Key markets will include: Dubai, and Saudi Arabia as first Phase. Our Vision is: to be 10 times different and 10 times better than anyone else in our industry and to be recognised for this by our customers.

  • value proposition elements

    ArabJet’s ‘Key Value Proposition’ is to offer premium services aimed at the business and leisure travel markets, offering fares which will be competitively priced at or below current business class fares offered by traditional hub and spoke, multi-product airlines in the region. In contrast to the inability for traditional multi-destination/multi-class airlines to service regional customers, ArabJet, with its unique ‘solely premium/business class’ product will be able to offer at least three times the number of business class seats that an incumbent traditional network carrier is typically able to offer on the same regional routes. The fundamental elements of ArabJet’s innovative business model and strategy are:

     

    •           Superior total travel experience;

    •           Low Operating Costs and Simplified Business Model;

    •           Attract, Hire, Develop and Reward the best people;

    •           Point-to-Point flights;

    •           Build & Maintain Strategic Partnerships.

     

    These key elements will be reflected across our total business model, product and customer experience framework.

  • service ELEMENTS

    ArabJet believes that key to its long-term success is the fact that the airline will offer business-class customers with a long-awaited, reasonably priced, and personalized ‘end-to-end travel experience’ as a total package not yet experienced in the commercial air industry.  ArabJet plans to offer its passengers a unique flying experience by providing new aircraft; bespoke high-end interiors: including leather ergonomic recliner seats with such comfort extras as:

    •           Ultra spacious 60-inch seat pitch;

    •           50 ‘Live TV’ channels at every seat;

    •           Ground and on-board lounges;

    •           Ticketless travel;

    •           A fully integrated  free-call ‘800’ multi-lingual call center;

    •           Automatic membership high incentive  frequent flyer program/exclusive ArabJet club;

    •           Electronic automated check-in and passport control fast tracks;

    •           Door to door AJ limousine service;

    •           Radio Frequency Identification baggage handling;

    •           On-board wireless internet/mobile phone usage;

    •           Preference seating via mapping (cinema preference model)

    •           Highly reliable schedules and performance. 

    •           Evolving service offering based on customer demands/feedback

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    Dubai Airport Free Zone
    3rd East Wing, 4th Floor
    Dubai 54620